Cookie Policy

How and why we use cookies.

How we use cookies and similar technologies, in line with PECR and UK GDPR. Last updated 19/08/2026 · 18+.

This policy explains how Piccadilly Circus (piccadillycircuswa.com) uses cookies and similar technologies, in line with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR. Please read it alongside our Privacy Policy.

What are cookies?

Cookies are small text files that a website places on your device when you visit. They let a site remember information about your visit — such as your preferences and how you move around the pages — which can make the site work better and help us understand how it is used. Similar technologies, such as pixels and local storage, work in a comparable way, and where we refer to "cookies" in this policy we mean all of them.

Types of cookies we use

We use three categories of cookie on this website.

Essential cookies

These cookies are strictly necessary for the website to function and to remember your cookie choices. They do things such as keeping the site secure and storing whether you have accepted or declined non-essential cookies. Because they are essential, they do not require your consent and cannot be switched off through our consent tool — though you can still block them in your browser (see below), which may stop parts of the site working.

Analytics cookies

These cookies help us understand how visitors use the site — for example which pages are most popular and how people navigate between them. The information is collected in an aggregated or pseudonymised form and helps us improve our content and layout. Analytics cookies are non-essential, so we only set them after you have given your consent.

Affiliate-tracking cookies

Piccadilly Circus earns commission when readers register with an operator after following one of our outbound links. To make this work, an affiliate-tracking cookie records which operator link you clicked and when. If you then go on to sign up with that operator, the cookie allows the operator (or its affiliate network) to attribute your referral back to us so that a commission can be credited. The cookie does not collect gambling-account details, deposits or payment information, and it never changes the price or terms you receive from the operator. These cookies are non-essential and are set only with your consent. Note that once you leave our site, the operator you visit may set its own cookies, which are governed by that operator's cookie policy, not ours.

Third-party cookies

Some cookies are set by third parties rather than by us directly — for example our analytics provider, and the affiliate networks used by the operators we link to. We do not control these third-party cookies, and you should review the relevant third party's own cookie and privacy policies for full details of how they use them.

Consent

When you first visit the site, we ask for your consent before setting any non-essential cookies (analytics and affiliate-tracking). You can accept or decline, and you can change your choice at any time — declining these cookies will not stop you reading our content. Essential cookies do not require consent because the site cannot function properly without them.

How to control or disable cookies

As well as using our consent tool, you can control and delete cookies through your web browser. Most browsers let you view the cookies stored on your device, block or delete them, and refuse cookies from particular sites. You can usually find these options in your browser's settings or preferences menu:

Please note that blocking or deleting cookies may affect how this and other websites work. For general, independent guidance on managing cookies, see aboutcookies.org.

Changes to this policy

We may update this Cookie Policy from time to time. The current version, with its "last updated" date, will always appear on this page. If you have any questions, please contact us at hello@piccadillycircuswa.com.

Please gamble responsibly

18+. Gambling should be entertainment, never a way to make money or recover losses. Non GamStop sites do not offer UKGC protections, so set your own deposit and time limits and never chase losses.

Free, confidential UK support: BeGambleAware.org · GamCare 0808 8020 133 · GAMSTOP (national self-exclusion) · NHS National Gambling Support Network.